Touchpoints Campaign Raises Awareness of Infection Prevention Measures

"Touchpoints" is a new campaign from Professional Disposables International, Inc. (PDI) that was the companys focus at the annual meeting of the Association for Professionals in Infection Control and Epidemiology (APIC), which took place July 11-15 in New Orleans. Touchpoints highlights the many ways germs can be transmitted in healthcare settings and is designed to educate caregivers and patients about preventing the spread of infections.

Without proper infection prevention protocols, everyday "touchpoints" medical equipment, clothing, computers, door handles and hands can contribute to the spread of infectious disease among patients, visitors, caregivers and staff. The Touchpoints concept, represented graphically in the logo by a stylized letter "o", encompasses every stage, from admissions to discharge, at which infections may be contracted and transmitted in a healthcare setting.

"Our goal is to eliminate healthcare associated infections (HAIs)," says Aime Lenz, senior director of marketing for PDI. "Through this campaign, we hope to raise awareness about the lives healthcare workers touch on a daily basis and underscore the routine practices that should be followed to reduce infection risks. Our comprehensive product line touches on all aspects of acute care including skin antisepsis, surface care, hand hygiene and patient care, and we view our clinical support team as an extension of a facilitys infection prevention staff."